Twitter Marketing For Dummies
by Lacy, KyleEdition: 2nd
Format: Paperback
Pub. Date: 2011-03-29
Publisher(s): For Dummies
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Summary
Twitter Marketing For Dummies, 2nd Edition features 50% new or updated content, including coverage of the new promoted Tweets, new Twitter Business Center, Twitter Lists.
Author Biography
Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.
Table of Contents
Introduction 1
Part I: The Future of Twitter in Business 7
Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9
Chapter 2: Getting Started with Twitter 19
Part II: Building and Implementing Your Twitter Marketing Road Map 39
Chapter 3: Combining New and Old Media Marketing 41
Chapter 4: Planning Your Twitter Marketing Strategy 59
Chapter 5: Being Productive with Your Twitter Marketing Plan 73
Chapter 6: Measuring the Success of Your Marketing Plan 91
Part III: Devising Online Strategies for Twitter Marketing Domination 121
Chapter 7: Building Your Personal Twitter Tribe 123
Chapter 8: Leveraging Your Twitter Tribe 139
Chapter 9: Reaching Your Customers 155
Chapter 10: Creating Quality Content on Twitter 175
Part IV: Implementing Twitter Strategies for Offline Marketing Domination 191
Chapter 11: Promoting to Attract Sales Leads 193
Chapter 12: Improving Your Customer Service 211
Chapter 13: Relating to the Public 229
Chapter 14: Building Thought Leadership on Twitter 247
Part V: The Part of Tens 261
Chapter 15: Ten Do’s on Twitter 263
Chapter 16: Ten Don’ts on Twitter 267
Chapter 17: Ten Thought Leaders on Twitter 273
Chapter 18: Ten Tools for Twitter Productivity 279
Part VI: Appendixes 285
Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287
Appendix B: The Best Twitter Applications and Support Sites 295
Index 301
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