Speaking Professionally : A Concise Guide to Effective Business Presentations (with InfoTrac),9780324377620

Speaking Professionally : A Concise Guide to Effective Business Presentations (with InfoTrac)

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Edition: 1st
ISBN13: 9780324377620
ISBN10: 0324377622
Format: Paperback
Pub. Date: 2005-09-06
Publisher(s): Cengage Learning
List Price: $123.95

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Summary

SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical, application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition. SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.

Table of Contents

Preface xii
Foundations
1(16)
Introduction
3(1)
The Importance of Presentation Skill Competence
4(2)
Myths Regarding Presentation Skill Competencies
6(1)
Common Problems with Presentations
7(1)
Presentation Skill Competencies
8(3)
Book Scope and Features
11(1)
Summary
12(1)
Sample Presentation for Analysis
13(1)
Review Questions
14(1)
InfoTrac Question
15(2)
Communication Principles and Presentation Success
17(18)
Introduction
19(1)
Defining Communication
20(3)
Elements of the Communication Process
23(4)
Presentation Skills and Other Contexts for Communicating
27(1)
Distinguishing Features of Presentation Contexts
28(1)
Presentations vs. Speeches
29(1)
A Game Conceptualization
30(1)
Summary
31(1)
Sample Presentation for Analysis
31(2)
Review Questions
33(1)
InfoTrac Question
33(2)
Ethical Decisions and Public Presentations
35(20)
Ethical Decisions and Public Presentations
37(1)
Ethics: A Foundation for Effective Presentations
38(4)
Ethical Presentation Behavior
42(3)
What Do Ethical Listeners Do?
45(1)
Does the End Justify the Means?
46(4)
Summary
50(1)
Sample Presentation for Analysis
51(1)
Review Questions
52(1)
InfoTrac Question
52(3)
Addressing Presentation Anxiety
55(17)
Introduction
57(1)
Types of Communication Apprehension
57(3)
Reducing Speech Anxiety
60(7)
Summary
67(1)
Sample Presentation for Analysis
68(1)
Review Questions
69(1)
InfoTrac Question
70(2)
Audience Analysis: Taking a Receiver-Centered Approach
72(21)
Introduction
74(1)
Ramifications of Poor Audience Analysis
75(1)
Elements of Audience Analysis---A Checklist
76(1)
Category 1: Audience Perspectives and Knowledge
77(4)
Category 2: Audience Demographics
81(3)
Category 3: Presentation Context
84(2)
Obtaining Information
86(2)
Conclusion
88(1)
Summary
89(1)
Sample Presentation for Analysis
90(1)
Review Questions
91(1)
InfoTrac Question
92(1)
Selecting an Appropriate Speaking Style
93(16)
Introduction
95(1)
Impromptu Presentations
95(1)
Extemporaneous Presentations
96(1)
Manuscript Presentations
96(2)
Memorized Presentations
98(1)
Evaluating Extemporaneous and Manuscript Presentations
99(4)
Which Option Should a Speaker Select?
103(1)
Summary
104(1)
Sample Presentation for Analysis
105(2)
Review Questions
107(1)
InfoTrac Question
107(2)
Structuring the Message
109(17)
Introduction: Leaving Port
111(6)
Body of the Presentation
117(3)
Transitioning Within the Presentation
120(1)
The Conclusion to the Presentation
120(2)
Summary
122(1)
Sample Presentation for Analysis
123(1)
Review Questions
124(1)
InfoTrac Question
124(2)
Visual Support for Your Presentation
126(14)
Introduction
128(1)
Values of Visual Support
128(2)
Types of Visual Support
130(2)
Recurring Problems with Visual Support
132(4)
Suggestions for Using Visuals Effectively
136(1)
Summary
137(1)
Sample Presentation for Analysis
137(2)
Review Questions
139(1)
InfoTrac Question
139(1)
Teams and Team Presentations
140(22)
Introduction
142(1)
Types of Group Presentations
142(1)
Problems with Team Presentations
143(7)
Interventions
150(1)
Effective Leadership
151(2)
Characteristics of High-Quality Team Presentations
153(2)
Getting There: A Step-by-Step Process
155(2)
Summary
157(1)
Sample Presentation for Analysis
158(2)
Review Questions
160(1)
InfoTrac Question
160(2)
Persuasive Messages
162(17)
Introduction
164(1)
Defining Persuasion
165(1)
Persuasive Objectives
166(2)
Tools of Persuasion
168(6)
The Motivated Sequence
174(1)
Ethical Issues
175(1)
Summary
175(1)
Sample Presentation for Analysis
176(1)
Review Questions
177(1)
InfoTrac Question
178(1)
Verbal and Nonverbal Aspects of Delivery
179(25)
Introduction
181(1)
Understanding Nonverbal Communication
181(3)
Nonverbal Factors Affecting Presentation
184(10)
Verbal Dimensions of Delivery
194(1)
Criteria for Language Selection
195(4)
Summary
199(1)
Sample Presentation for Analysis
200(1)
Review Questions
201(1)
InfoTrac Question
202(2)
Question-and-Answer Sessions
204(16)
Introduction
206(1)
Responding to Questions Efficiently
207(1)
Delivering Responses to Questions
208(2)
Counterproductive Tendencies
210(3)
FAQ about Q-and-A
213(4)
Summary
217(1)
Sample Presentation for Analysis
217(1)
Review Questions
218(1)
InfoTrac Question
218(2)
Evaluating Yourself and Others: Your Role as Critical Listener in Presentation Contexts
220(23)
Introduction
223(1)
Listening Effectively
223(1)
Listening and Hearing
224(1)
Listening and Selectivity
225(1)
Obstacles to Effective Listening
226(2)
Becoming an Effective Listener: Active Listening
228(1)
Evaluating Fallacious Arguments
229(4)
Communicating Your Evaluations
233(3)
Criticism and Those Criticized
236(2)
Summary
238(1)
Sample Presentation for Analysis
239(1)
Review Questions
240(1)
InfoTrac Question
240(3)
Index 243

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