Small Business Management: An Entrepreneur's Guidebook
by Byrd, Mary Jane; Megginson, LeonEdition: 7th
Format: Paperback
Pub. Date: 2012-09-24
Publisher(s): MCGRAW HILL
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Summary
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Managementtakes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.
Table of Contents
PART I-The Dynamic Role Of Small Business
Chapter 1: Starting Your Small Business
Chapter 2: Family-Owned Businesses
Chapter 3: Forms of Ownership of Small Business
Chapter 4: Maintaining Good Government Relations and Business Ethics
PART II-How To Plan And Organize A Business
Chapter 5: Becoming the Owner of a Small Business
Chapter 6: Planning, Organizing and Managing a Small Business
Chapter 7: How to Obtain the Right Financing for Your Business
PART III-How To Market Goods and Services
Chapter 8: Developing Marketing Strategies
Chapter 9: Promoting and Distributing
PART IV-How To Organize, Manage and Operate the Business
Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 11: How to Maintain Good Relationships with Your Employees and Their Representatives
Chapter 12: Obtaining and Laying Out Operating Facilities
Chapter 13: Purchasing, Inventory, and Quality Control
PART V-Basic Financial Planning and Control
Chapter 14: Basic Financial Planning
Chapter 15: Budgeting and Controlling Operations and Taxes
Chapter 16: Using Computer Technology in Small Businesses
Chapter 17: Risk Management, Insurance, and Crime Prevention
Workbook for Developing a Successful Business Plan
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