Six-Week Start-Up,9780966963595

Six-Week Start-Up

by
ISBN13: 9780966963595
ISBN10: 0966963598
Format: Paperback
Pub. Date: 2004-04-01
Publisher(s): Planning Shop
List Price: $19.95

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Summary

You have an idea for a business -- but now comes the tough part: making it happen. From licenses to bookeeping to marketing to setting up shop, Six-Week Start-Up guides you through every step of getting your business up and running successfully -- and fast! Book jacket.

Table of Contents

Who this book is for iii
About Rhonda Abrams v
How to use this book vii
Introduction xv
Lay the Foundation
1(46)
Clarify your business concept
5(21)
Identify your personal goals
7(2)
Spell out your business values
9(3)
Remind yourself of your source of inspiration
12(3)
Describe your business concept
15(2)
Identify your strategic position
17(1)
Decide whether you want partners
18(3)
Decide whether you want investors
21(1)
Consider potential exit strategies
22(2)
Discuss the impact of starting a business with your family
24(1)
Make an appointment with an SBDC counselor
25(1)
Create your company identity
26(15)
Choose a name
27(4)
Check out trademarks
31(3)
Secure a domain name
34(1)
Consider logos, taglines, and colors
35(4)
Meet with a graphic designer
39(2)
Get organized
41(6)
Set up physical files
41(2)
Set up computer files
43(1)
Set up a contact management system
43(1)
Keep track of your company's vital statistics
44(1)
Keep track of expenses
45(2)
Get the Information You Need
47(32)
Learn more about your industry
50(6)
Make a list of your research questions
50(1)
Contact your industry association(s)
51(3)
Do online research
54(2)
Research your target market
56(7)
Define your target market
59(1)
Determine if there are enough customers
60(3)
Check out your competition
63(6)
Identify your competitors
63(1)
Analyze your competition
64(4)
Compare competitors' pricing
68(1)
Find suppliers
69(3)
Consider strategic partners
72(1)
Broaden/establish your network
73(6)
Attend an entrepreneur or industry organization meeting
77(2)
Cut Through Red Tape
79(48)
Deal with legal and licensing matters
82(22)
Choose a legal form and ownership structure
83(5)
Discuss ownership of your company
88(4)
Apply for business licenses, permits, and ID numbers
92(6)
Discuss collecting sales tax
98(2)
Draw up basic contracts and other legal agreements
100(1)
Protect your intellectual property
100(4)
Build your team and personnel structure
104(23)
Consider your support structure
104(3)
Decide who you need on your team
107(3)
Examine the use of independent contractors
110(3)
Understand employment laws & consider personnel policies
113(8)
Appraise your management style
121(6)
Take Care of Operations
127(64)
Find and secure a location
130(1)
Option 1: Rent space
131(8)
Decide on the necessary attributes of your location
131(4)
Meet with a real estate agent
135(1)
Compare properties
135(3)
Consider whether you need more than one location
138(1)
Option 2: Set up a home office
139(9)
Find the space to work
139(1)
Figure out your phone, fax, and Internet connections
140(1)
Plan how to meet with customers
141(1)
Decide whether you need a separate business address
142(1)
Understand home-based office tax deductions
143(1)
Plan ways to separate work life from home life
144(2)
Deal with kids and pets
146(2)
Option 3: Set up an ``office'' in your vehicle
148(1)
Design your work space and production process
149(14)
Design your layout
149(3)
Design your production process
152(2)
Order/install utilities and facility improvements
154(1)
Order furniture and equipment
155(6)
Order inventory and/or raw materials
161(2)
Research and purchase computers and other technology
163(15)
Develop an approach to buying technology
163(2)
Choose a phone system
165(2)
Choose software
167(1)
Choose hardware
168(4)
Get online
172(5)
Find ways to get technical help
177(1)
Consider how you will distribute your products
178(4)
Design procedures for handling administrative tasks
182(3)
Deal with insurance
185(6)
Deal with Money Issues
191(40)
Deal with money matters
194(26)
Meet with an accountant
194(1)
Learn the lingo
195(2)
Take stock of your personal financial situation
197(2)
Clean up your credit
199(3)
Set up your books
202(1)
Establish your prices
203(3)
Open a bank account
206(1)
Consider accepting credit cards
207(3)
Prepare simple financial forecasts
210(2)
Learn about taxes
212(8)
Consider financing
220(11)
Determine whose money you want
222(6)
Develop a business plan
228(3)
Open Your Doors
231(51)
Develop a marketing plan
234(21)
Clarify your company's message
234(2)
Come up with your Elevator Pitch
236(4)
Decide on marketing vehicles
240(15)
Set up a simple website
255(4)
Start making sales!
259(16)
Hold your grand opening
275(1)
Look towards the future
276(6)
Index 282

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