SEO: Search Engine Optimization Bible
by Jerri L. LedfordFormat: Paperback
Pub. Date: 2007-12-01
Publisher(s): Wiley
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Summary
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Author Biography
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.
Table of Contents
Preface to the sixth edition.List of abbreviations.Chapter 1 Requesting and Interpreting Tests.Chapter 2 Disturbances of Water Sodium and Potassium Balance.Chapter 3 Acid-Base Balance and Oxygen Transport.Chapter 4 Renal Disease.Chapter 5 Disorders of Calcium, Magnesium and Phosphate Metabolism.Chapter 6 Trauma, Inflammation, Immunity and Malignancy.Chapter 7 Liver Disease.Chapter 8 Gastrointestinal Tract Disease.Chapter 9 Nutrition.Chapter 10 Diabetes Mellitus and Hypoglycaemia.Chapter 11 Cardiovascular Disorders.Chapter 12 Disorders of Iron and Porphyrin Metabolism.Chapter 13 Uric Acid, Gout and Purine Metabolism.Chapter 14 Disorders of the Hypothalamus and Pituitary.Chapter 15 Abnormailities of the Thyroid Function.Chapter 16 Disorders of the Adrenal Cortex and Medulla.Chapter 17 Investigation of Gonadal Function, Infertility, Menstrual Irregularities and Hirsutism.Chapter 18 Pregnancy and Antenatal Screening.Chapter 19 Clinical Biochemistry in Paediatrics and Geriatric.Chapter 20 Central Nervous System and Cerebrospinal Fluid.Chapter 21 Therapeutic Drug Monitoring and Chemical Toxicology.Appendix.Index
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