Selling Architectural Ideas,9780203223093

Selling Architectural Ideas

by
ISBN13: 9780203223093
ISBN10: 0203223098
Pub. Date: 2004-01-14
Publisher(s): Taylor & Francis
List Price: $84.95

Buy New

Usually Ships in 5-7 Business Days
$84.87
Add to Cart

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

Digital

Rent Digital Options
Online:180 Days access
Downloadable:180 Days
$73.26
Online:365 Days access
Downloadable:365 Days
$86.58
Online:1825 Days access
Downloadable:Lifetime Access
$133.19
*To support the delivery of the digital material to you, a non-refundable digital delivery fee of $3.99 will be charged on each digital item.
$73.26*
Add to Cart

Used Textbook

We're Sorry
Sold Out

Summary

As "visual animals" architects continue to live and work in a pictorial age in which image-making remains as the central activity of environmental design. "Selling Architectural Ideas" explores the promotional role of architectural graphics and drawing at the point of communication, i.e., at their point of sale. By substituting the words "communication" and "presentation" with the word "selling" we confront the reality of a highly competative world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Author Biography

Tom Porter is Senior Lecturer at the School of Architecture, Oxford Brookes University

Table of Contents

Acknowledgementsp. vi
Introductionp. 1
The Power of the Imagep. 5
Presentation as Narrativep. 29
Layout Design Issuesp. 57
Architectural Selling Techniquesp. 93
Personalised Promotional Toolsp. 121
Bibliographyp. 151
Indexp. 152
Table of Contents provided by Syndetics. All Rights Reserved.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.