A strategic approach to public speaking Public Speaking: Strategies for Successis based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives. MyCommunicationLab is an integral part of the Zarefsky program. Key learning applications include MediaShare, assessment and sample speeches. 0205943241 / 9780205943241 Public Speaking Plus NEW MyCommunicationLab with eText -- Access Card Package Package consists of 0205857264 / 9780205857265 Public Speaking 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card

Part I: Foundations of Public Speaking

Chapter 1: Welcome to Public Speaking

Chapter 2: Your First Speech

Chapter 3: Presenting Your Speech

Chapter 4: Listening Critically

 

Part II: Invention and Development of the Speech

Chapter 5: Analyzing Your Audience

Chapter 6: Choosing a Topic and Developing Your Strategy

Chapter 7: Researching the Speech

Chapter 8: Reasoning

 

Part III: Arrangement and Style in the Speech

Chapter 9: Organizing the Speech: The Body

Chapter 10: Organizing the Speech: Introductions, Conclusions, and Transitions

Chapter 11: Outlining the Speech

Chapter 12: Achieving Style Through Language

 

Part IV: Uses of Public Speaking       

Chapter 13: Informing

Chapter 14: Persuading

Chapter 15: Speaking with Visual Aids

Chapter 16: Speaking on Special Occasions

 

Appendix: Speeches for Analysis and Discussion

 

 

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Part I: Foundations of Public Speaking

 

Chapter 1: Welcome to Public Speaking
Why Study Public Speaking?
Public Speaking and Communication
The Rhetorical Situation
The Public Forum
Ethics: Respect for Audience, Topic, and Occasion

 

Chapter 2: Your First Speech 
Goals and Strategies for Your First Speech
Organizing Your Speech
Outlining Your Speech
Practicing Your Speech
Presenting Your Speech
Strategies for Overcoming Speech Anxiety

 

Chapter 3: Presenting the Speech
Characteristics of Effective Presentation
The Voice in Presentation
The Body in Presentation
Modes of Presentation
Practicing for Speech Presentation

 

Chapter 4: Listening Critically 
Are You Really Listening?
Strategies for Careful Listening
Listening Critically
Evaluating Speeches Critically

 

Part II: Invention and Development of the Speech

 

Chapter 5: Analyzing Your Audience 
Checking Audience Demographics
Respecting Audience Cultures
Understanding Audience Psychology
Strategies for Analyzing the Audience
Analyzing Your Own Ethos

 

Chapter 6: Choosing a Topic and Developing a Strategy
What Makes a Good Topic?
How to Choose a Good Topic
Developing a Strategic Plan
Developing the Purpose Statement and the Thesis Statement
Analyzing the Thesis Statement

 

Chapter 7: Researching the Speech
Strategic Perspectives on Research
Types of Supporting Material
Tools for Locating Supporting Material
Sources of Supporting Material
Evaluating Evidence
A Plan for Research
Note Taking

 

Chapter 8: Reasoning 
Proof, Support, and Reasoning
Example
Analogy
Signs
Cause
Testimony
Narrative
Avoiding Errors in Reasoning
Reasoning in Public Speaking

 

Part III: Arrangement and Style in the Speech 

 

Chapter 9: Organizing the Speech: The Body 
Why Is Organization Important?   
Selecting the Main Ideas
Arranging the Main Ideas
Selecting and Arranging Supporting Materials

 

Chapter 10: Organizing the Speech: Introductions, Conclusions, and Transitions 
Introductions: Beginning the Speech
Conclusions: Ending the Speech
Transitions: Connecting the Elements of a Speech

 

Chapter 11: Outlining the Speech
From Ideas to Outline
The Preparation Outline
Sample Preparation Outline
The Presentation Outline
Sample Presentation Outline

 

Chapter 12: Achieving Style Through Language
What Is Style?   
Defining Terms Appropriately
Achieving Clarity, Rhythm, and Vividness
Style and the Entire Speech
Achieving Good Style

Part IV Uses of Public Speaking 

 

Chapter 13: Informing

Planning Your Strategy
Informative Strategies
Encouraging Retention

 

Chapter 14: Persuading
Purposes for Persuasive Strategies
Plan Your Strategy
The Elaboration Likelihood Model
Constraints on Effective Persuasive Speaking
Strategic Resources for Specific Purposes
General Strategic Resources
Organizing Persuasive Speeches

 

Chapter 15: Speaking with Visual Aids
Benefits of Using Visual Aids
Types of Visual Aids
Visual Aid Media
Preparing Visual Aids
Using Visual Aids in the Speech

 

Chapter 16: Occasions for Public Speaking
Fitting Your Speech to the Occasion
Deliberative Speaking
Ceremonial Speaking
Speeches Combining Deliberative and Ceremonial Goals

 

Appendix: Speeches for Analysis and Discussion
The Internet and Intellectual Property
Charles Agbaje, Northwestern University
Immigration
Jaimie Sakumura, University of Kansas
Inaugural Address, 1865
Abraham Lincoln
Eulogy for the Challenger Astronauts, 1986
Ronald Reagan
Women’s Rights Are Human Rights, 1995
Hillary Rodham Clinton
A More Perfect Union, 2008
Barack Obama
For Further Study