Principles and Practice of Sport Management,9780763727666

Principles and Practice of Sport Management

by
ISBN13: 9780763727666
ISBN10: 0763727660
Format: Nonspecific Binding
Pub. Date: 2014-08-29
Publisher(s): Jones & Bartlett Learning
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Summary

Developed for use in introductory sport management courses, Principles and Practice of Sport Management offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management. Students will appreciate that they are learning, not only from teachers but also from those that have been there.

Table of Contents

Forewords xv
Preface xvii
Acknowledgments xix
Foundations of Sport Management
History of Sport Management
1(19)
Todd W. Crosset
Stephen Bromage
Mary A. Hums
Key Words
1(1)
Introduction
1(1)
The English Club System: Sport and Community
1(1)
Thoroughbred Racing
2(2)
The Jockey Club
4(1)
The American League Structure: Sport Grows into a Business
5(1)
The Failure of the Jockey Club in the United States
6(1)
Harness Racing: The First National Pastime and Professional Sport
7(1)
William Hulbert's National League
8(4)
Professional Tournament Sports: Business and Charity
12(1)
Professional Golf
12(1)
Corcoran's Tournaments
13(2)
The Birth of Sport Management as an Academic Field
15(3)
Summary
18(2)
Management Principles Applied to Sport Management
20(19)
Carol A. Barr
Mary A. Hums
Key Words
20(1)
Introduction
20(1)
Definition and History of Management Principles
21(1)
Functional Areas
22(5)
Key Skills
27(8)
Current Issues and Future Trends
35(1)
Summary
36(3)
Marketing Principles Applied to Sport Management
39(23)
William A. Sutton
Key Words
39(1)
Introduction
39(5)
Historical Development
44(6)
Key Concepts: The Sport Marketing Mix
50(4)
Key Skills
54(1)
Current Issues and Future Trends
55(4)
Summary
59(3)
Financial Principles Applied to Sport Management
62(25)
Dennis R. Howard
Key Words
62(1)
Introduction
62(6)
Key Concepts
68(12)
Key Skills
80(2)
Current Issues
82(2)
Summary
84(3)
Legal Principles Applied to Sport Management
87(30)
Glenn M. Wong
Lisa Pike Masteralexis
Key Words
87(1)
Introduction
87(1)
History
88(2)
Key Concepts
90(19)
Key Skills
109(1)
Current Issues
110(2)
Future Issues
112(2)
Summary
114(3)
Ethical Principles Applied to Sport Management
117(20)
Todd W. Crosset
Mary A. Hums
Key Words
117(1)
Introduction
117(7)
Key Skills
124(6)
Creating Ethical Organizations
130(5)
Summary
135(2)
Amateur Sport Industry
High School and Youth Sports
137(29)
Dan Covell
Key Words
137(1)
Introduction
137(2)
History
139(6)
Key Concepts
145(1)
Career Opportunities
146(9)
Current Issues
155(4)
Summary
159(1)
Case Study: Balancing the High School Athletic Department Budget
160(1)
Resources
161(5)
Collegiate Sport
166(29)
Carol A. Barr
Key Words
166(1)
Introduction
166(1)
History
167(4)
Organizational Structure and Governance
171(10)
Career Opportunities
181(3)
Current Issues
184(5)
Summary
189(1)
Case Study: Title IX and the Collegiate Athletic Department
190(1)
Resources
191(4)
The European Sport Club System
195(13)
Berend Rubingh
Adri Broeke
Key Words
195(1)
Introduction
195(2)
History
197(4)
Variations of Sport Clubs in Various Sport Systems
201(2)
Traditional Associations versus Professional Clubs
203(1)
Management Consequences
204(1)
Current Trends and Developments in the Sport Club System
204(2)
Summary
206(2)
International Sport
208(35)
James M. Gladden
Mireia Lizandra
Key Words
208(1)
Introduction
208(2)
History
210(2)
The Globalization of Sport
212(7)
Organization of the Olympic Movement
219(8)
Career Opportunities
227(4)
Current Issues
231(5)
Summary
236(1)
Case Study: Planning the Torch Relay
237(2)
Resources
239(4)
Professional Sport Industry
Sports Agency
243(32)
Lisa Pike Masteralexis
Key Words
243(1)
Introduction
243(1)
History
244(7)
Sports Agency Firms
251(4)
Career Opportunities
255(10)
Current Issues
265(4)
Summary
269(1)
Case Study: The Boston Bruins Lose Their Hall of Fame Defenseman
270(2)
Resources
272(3)
Professional Sport
275(32)
Lisa Pike Masteralexis
Key Words
275(1)
Introduction
275(2)
History
277(10)
Key Concepts
287(6)
Career Opportunities
293(3)
Current Issues
296(2)
Summary
298(1)
Case Study: The Rams Move to St. Louis
299(2)
Resources
301(6)
Sport Industry Support Segments
Facility Management
307(21)
Michael Graney
Kevin Barrett
Key Words
307(1)
Introduction
307(1)
History
308(3)
Types of Public Assembly Facilities
311(2)
Facility Financing
313(5)
Career Opportunities
318(5)
Current Issues
323(2)
Summary
325(1)
Case Study: What Do You Do When Your Prime Tenant Threatens To Relocate?
325(1)
Resources
326(2)
Event Management
328(28)
James M. Gladden
Mark A. McDonald
Carol A. Barr
Key Words
328(1)
Introduction
328(1)
History
329(1)
Types of Sport Management/Marketing Agencies
330(1)
Sport Management/Marketing Agency Functions
331(2)
Critical Event Management Functions
333(14)
Career Opportunities
347(2)
Current Issues
349(2)
Summary
351(1)
Case Study: Planning for a New Event---3-on-3 Basketball Tournaments
351(1)
Resources
352(4)
Media Relations
356(24)
Howard M. Davis
Key Words
356(1)
Introduction
356(1)
History
357(1)
Daily Operations
357(13)
Contest Management
370(5)
Career Opportunities
375(1)
Current Issues
376(1)
Summary
376(1)
Case Study: Athletes Involved in an Off-Campus Incident: An Appropriate Response?
377(1)
Resources
378(2)
Sport Broadcasting
380(21)
Tim Ashwell
Key Words
380(1)
Introduction
380(2)
The History of Sport Broadcasting
382(5)
The Business of Broadcasting
387(3)
Career Opportunities
390(2)
Current Issues
392(4)
Summary
396(1)
Case Study: Negotiating a Television Contract
397(1)
Resources
398(3)
The Sporting Goods Industry and the Sale of Licensed Products
401(30)
Mary A. Hums
Dan Covell
Key Words
401(1)
Introduction
401(1)
Sporting Goods
401(8)
Licensing
409(15)
Summary
424(1)
Case Study: The Development of an ``Extreme'' Product
425(1)
Resources
426(5)
Lifestyle Sports
Health and Fitness Industry
431(21)
Mark A. McDonald
William Howland
Key Words
431(1)
Introduction
431(3)
History
434(2)
Business Principles
436(4)
Legal and Ethical Issues
440(3)
Career Opportunities
443(2)
Current Issues
445(2)
Summary
447(1)
Case Study: The Racquet Club Faces a Challenge
448(2)
Resources
450(2)
Recreational Sport
452(24)
Laurie Gullion
Key Words
452(1)
Introduction
452(1)
History: The Modern Recreation Movement
453(1)
Trends in Participation
454(3)
Segments of the Recreation Industry
457(3)
Career Opportunities
460(3)
Current Issues
463(6)
Summary
469(1)
Case Study: Tragedy on Mt. Everest
470(2)
Resources
472(4)
Career Preparation
Strategies for Career Success
476(21)
Mary A. Hums
Virginia R. Goldsbury
Key Words
476(1)
Introduction
476(1)
Myths of Careers in Sport Management: A Reality Check
476(5)
Finding a Job
481(2)
Networking
483(3)
Informational Interviewing
486(2)
Writing Resumes
488(3)
Cover Letters
491(1)
The Job Interview---Successfully Marketing Yourself
491(4)
Summary
495(2)
Index 497(18)
About the Authors 515

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