Online Broadcasting Power! : Create and Promote Radio Stations on the Internet

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Format: Paperback
Pub. Date: 2001-01-01
Publisher(s): Cengage Learning Ptr
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Summary

Explains how to broadcast radio programming over the Internet, covering legal issues, equipment, promotion, software, encoding content, and acquiring free content.

Table of Contents

Introduction 1(7)
Part I Understanding the Basics
What is Internet Radio?
7(62)
What is the Place of Internet Radio?
7(1)
From Marconi to Me: The History of Broadcasting to Narrowcasting
8(1)
Radio: What It Is and How It Works
9(1)
Modulation
9(1)
Transmission
9(1)
Receivers
9(1)
A Brief History of Radio Broadcasting
10(5)
Early Broadcasters
12(1)
Television's Effect
13(1)
Broadcasting Gains Competition and Consolidation
14(1)
The Internet
15(5)
Who Just Wants to Work .?
16(1)
The Internet Explodes
17(1)
Enter the World Wide Web
18(1)
Tim Berners-Lee Spins a Web and Changes Everything
18(1)
From Humble Beginnings to New World
19(1)
The Beginnings of Internet Radio
20(1)
Broadcast.com and the Aggregators
21(4)
Here Comes SHOUTcast and Personal Radio
23(1)
Traditional Radio Responds with Digital Audio Radio
24(1)
Will Internet Radio Kill Traditional Radio?
25(1)
What Can We Learn? What Is The Future?
25(2)
What Type of Station (or Show) Will You Offer?
27(5)
The Styles of Internet Radio
28(4)
The Internet Radio Landscape: Players, Stations, Shows, Streaming, and Remotes
Mixing It Up
32(1)
The Basic Technologies of Internet Radio
32(1)
Enabling Technologies: Audio Formats and Transmission Protocols
33(7)
Raw Audio Formats
34(1)
Encoded Formats That Directly Transmit
34(1)
Alternative Encoded Formats
34(1)
Protocols
35(5)
Connections, Servers, and Hosts
40(6)
RealServer
40(1)
SHOUTcast
41(1)
Icecast
41(1)
RadioDestiny Broadcast
42(1)
Windows Media Technologies
42(1)
How Stations Are Hosted on the Internet
42(2)
Connections
44(2)
Production and Broadcast Utilities
46(1)
Related Hardware
46(1)
From Broadcasters to Listeners: The Main Playback Products
47(5)
RealPlayer 7/7+
47(1)
Winamp
48(1)
Windows Media Player
49(1)
QuickTime
49(1)
Sonique
50(1)
UltraPlayer
50(1)
Macast
51(1)
FreeAmp (Linux)
51(1)
Pulling It All Together: What Is Internet Radio?
52(3)
Learning From Today's Internet Radio
Underground Radio 3WK
55(1)
LosDudes Internet Request Radio
56(2)
NetRadio.com
58(1)
Spinner
59(1)
Yahoo! Broadcast
60(1)
TechTalk with Mike and Andy
61(1)
Grand Royal Radio
62(1)
House of Blues Internet Radio
63(2)
SpankRadio
65(1)
DiscJockey.com
66(1)
Factory 188
67(1)
The More You Look, the More You Learn
68(1)
Getting Everything you Need--From Hardware to Software, Microphones to ISDN Lines
69(22)
Choosing a Server
69(2)
Selecting Hardware
71(8)
Computer System
71(1)
Sound Cards
72(2)
Mixers
74(1)
Microphones and Headsets
75(2)
Internet Audio DSP and Encoding Hardware
77(1)
Connecting Hardware
78(1)
Finding Additional Software
79(5)
Audio Production Software
79(2)
Web Site Production Tools
81(1)
Listener Communication Tools
82(2)
Using Webcams
84(1)
Enabling On-Air Phone Calls
85(1)
On-Air Tools and Miscellaneous Goodies
86(1)
Kickwave
86(1)
MP3 Explorer
86(1)
Mixing Software
86(1)
Players and Player Utilities
87(1)
Getting Ready to Build Your Station or Show
87(4)
Part II Radio Station Software Step-by-Step
Building a SHOUTcast Station Step-by-Step
91(36)
The Creation of SHOUTcast
91(1)
How SHOUTcast Works
91(1)
Developing Your Own SHOUTcast Station or Show
92(17)
Acquire the Necessary Software for SHOUTcast
93(1)
If Needed, Install the Windows Media Server MP3 Codecs
93(1)
Install the SHOUTcast DSP Broadcasting Tools into Winamp
94(1)
Install the SHOUTcast Server System
95(1)
Configure Winamp to Send Content to the SHOUTcast Server
95(8)
Configure the SHOUTcast Server System
103(6)
Using Extended Current Log Files
109(1)
Using a Microphone with SHOUTcast
110(4)
Understand Your Sound Card's Capabilities
111(1)
Purchase a Microphone
111(1)
Set Up the SHOUTcast Source DSP Plug-In for Microphone Support
111(1)
Run Your SHOUTcast Server and Connect
112(1)
Tweak Advanced Mode Settings
112(1)
Troubleshooting Microphone Options
113(1)
Administering SHOUTcast
114(6)
Open Your Web Browser and Point it to Your SHOUTcast Server
114(2)
Click on the Admin Log Link and Log in to the Administrator Area
116(1)
Use the Administration Features
116(3)
Additional Remote Administrative Options
119(1)
Troubleshooting SHOUTcast
120(3)
Winamp says ``Error creating ACM stream'' when I try to use SHOUTcast
120(1)
Winamp says ``Error connecting to server'' when I try to use SHOUTcast
120(1)
Listeners on the Internet are getting ``Error connecting to server'' messages when they attempt to connect
120(1)
My ISP has a firewall that prevents users from connecting to my host. What do I do now?
121(1)
Winamp says ``Invalid password on server'' when I try to use SHOUTcast
121(1)
The stream stops at 8KB when prebuffering
121(1)
Winamp says ``ICY 401 service not available'' When I try to connect
121(1)
My listeners get ``Error connecting to host'' messages when they try to connect
122(1)
Listeners say the audio coming from the SHOUTcast Server is choppy
122(1)
Making the Most of SHOUTcast
123(2)
SHOUT It Out!
125(2)
Broadcasting with RealServer 7.0
127(40)
Installing RealServer 7.0
128(8)
Download RealServer 7.0 from Realnetworks.com
128(2)
Retrieve and Save License File from RealNetworks
130(1)
Run the Installation Program
130(6)
RealServer Configuration
136(15)
General Setup Options
137(6)
Broadcasting Options
143(2)
Splitting
145(1)
Multicasting
145(1)
Cache
145(1)
Security
145(3)
Advertising
148(1)
View Source
149(1)
Reports
149(1)
Other Links in RealServer 7.0 Administrator
150(1)
Monitoring Your Server
151(1)
Broadcasting via Playlists with RealServer
152(3)
Create Your Playlist
152(1)
Activate Your Playlist
153(1)
Stop Your Playlist
154(1)
Broadcasting Live with RealServer
155(5)
Run the RealProducer or Producer Plus Program and Initiate the New Session Wizard
155(1)
Step Through the RealMedia Recording Wizard
156(4)
Begin Your Broadcast
160(1)
RealServer Basic Reports
160(5)
Install the Software
161(2)
Configure the Reporting System
163(1)
Use the Reporting System
164(1)
Really Robust
165(2)
MyCaster and Windows Media Audio
167(26)
MyCaster
167(5)
Installing MyCaster
168(1)
Configuring MyCaster
168(2)
Broadcasting with MyCaster
170(2)
Communicating with Listeners While Broadcasting
172(1)
Windows Media Audio/Services
172(9)
Installing Windows Media Services
173(4)
Configuring Windows Media Services
177(1)
Broadcasting with Windows Media Services
177(1)
Formats and Protocols
178(1)
.ASF? What Happened to Windows Media Audio (.WMA)?
178(1)
.ASX Files, Links, and Playlists
179(2)
Protocols Used by Windows Media Server
181(1)
Stations vs. Broadcasting/Publishing Points; Multicasting vs. Unicasting
181(1)
Configuring and Administering Windows Media Services
182(4)
Using the Administrator Program
183(1)
Monitoring the Server
184(1)
Remote Administration
185(1)
A Final Note About Monitoring and Administration
185(1)
Doing a Live Show Step-by-Step
186(6)
Run the Windows Media Encoder Tool
186(1)
Select a Template Stream Format
186(1)
Choose an Input
186(1)
Choose an Output
186(1)
Build a Connection and Publishing Point for the Broadcast
187(4)
Test
191(1)
Proprietary Power, But It's Free
192(1)
Alternative Server and Radio Station Solutions
193(22)
icecast
193(5)
Using icecast
194(3)
Advanced Options Available with icecast
197(1)
Exploring the icecast Documentation and Getting Further Support
198(1)
RadioDestiny Network
198(8)
Locating Services for Commercial Broadcasters
199(1)
Building a RadioDestiny Internet Radio Station
200(3)
Building a Script with Destiny Broadcaster
203(1)
Using the Log Files
204(2)
LAUNCHcast
206(5)
Building a LAUNCHcast Station
207(1)
Using the Station Manager
208(2)
Launching Your LAUNCHcast
210(1)
iCAST
211(1)
What about QuickTime?
212(1)
From QuickTime to Darwin
213(1)
Which Product Should You Use?
213(2)
Outsourcing and Station Hosting
215(24)
Types of Outsourcing
216(1)
Why Outsource?
216(1)
Evaluating Top-Tier Outsourcing Systems
216(2)
Evoke.com
217(1)
Real Broadcast Network
217(1)
Akamai
217(1)
Yahoo! Broadcast Services
218(1)
Second-Tier Audio Hosting Providers
218(1)
Questions to Ask Your Outsourcing Company
218(2)
Can the company handle your type of audio stream?
218(1)
What encoding services does the company offer?
218(1)
What promotional help can the company give you?
219(1)
What's the largest broadcast the company has handled?
219(1)
How does the company's network fare to your key geographic audience?
219(1)
Audio Homesteading Services
220(9)
Introducing Live365.com
220(8)
Live365.com's EasyLoader
228(1)
Alternatives to Live365
229(9)
AudioRealm.com
229(1)
MyPlay.com
230(8)
Soak Up That Bandwidth
238(1)
Building a Web Site for Your Station
239(28)
Deciding What Makes a Good Complementary Site
239(2)
Building Your Informational Pages
241(8)
Main Page
242(1)
About Station or Show Page
242(1)
DJ Biographies
242(1)
News Page
242(4)
Guest Biographies
246(1)
Broadcast Schedule
246(1)
Music Library
247(1)
Downloads Page
248(1)
Building Your Interactive Pages and Features
249(11)
Message Boards
249(1)
Chat Room and IRC Chat
250(2)
E-mail Mailing List
252(1)
Question/Request Form
252(2)
Current and Past Song Playlists
254(5)
Voice Chat
259(1)
Providing Product Links
260(2)
Links to Record Stores
260(1)
Links to Other Stores
261(1)
Adding a Webcam Feature
262(1)
Building a Great Site
263(4)
Part III Preparing Content for Your Station
Digitizing and Formats
267(18)
Digital Sound Basics: How Computers Capture Sound
267(2)
Sampling
268(1)
Resolution
268(1)
Channels
268(1)
File Size
268(1)
Acquiring Audio: Recording Principles and Practices
269(3)
Studio Versus Remote
269(1)
Portable Recording
270(1)
Which to Use?
271(1)
Microphones for the Road
271(1)
Getting Your Audio Back
271(1)
From Tape to Hard Disk: Digitizing Sound Files
272(4)
The Issues That Control Good Sound Acquisition
273(3)
The Digitizing Process
276(7)
Capturing Your Audio
277(1)
Enhancing the File
277(3)
What About Output? Drivers and Speaker Issues
280(3)
What's most important for good audio?
283(2)
Encoding Step-by-Step
285(48)
What Is Encoding?
285(1)
What Are the Issues to be Concerned About When Encoding?
286(1)
What Are the Best Ways to Encode Content?
287(1)
The Basics of Encoding and Using Encoding Tools
287(1)
Using Stream Anywhere
288(4)
Many More Options
292(1)
Encoding for RealAudio
292(8)
Using RealProducer
292(8)
Encoding for MP3
300(21)
Using AudioCatalyst
301(7)
Using AudioGrabber
308(2)
AudioGrabber or AudioCatalyst?
310(1)
Using Audioactive Production Studio 2.0
311(4)
Audioactive Menu Features
315(6)
Encoding for WMA
321(5)
Using Windows Media Encoder
321(4)
Viewing the Encoding Statistics
325(1)
Encoding Services
326(4)
Loudeye
326(1)
MediaUpgrade.com
327(3)
Sonic Foundry Media Services
330(1)
Look Both Ways Before You Encode a Beat
330(3)
Programming: Doing Talk, Booking Guests, Making Playlists, and Setting Up A Show
333(22)
Music Programming
333(4)
Developing a Station Format
333(1)
Clock Format
334(2)
Tips on Making a Good Song Playlist
336(1)
Talk Programming
337(8)
Setting Up a Script
337(3)
Booking Guests
340(1)
Interviewing
341(4)
Getting Content for Your Station
345(1)
Free Versus Licensed Content
345(1)
The Call-In Show: Taking Calls and Talking It Up
346(6)
Screening Calls
347(1)
Using Voicemail and the Net
348(1)
Building Prerecorded Blocks of Content
348(1)
Connecting Phones to Your Show
348(3)
Running Your Show
351(1)
Bumpers, Voice-Overs, and Station Identifications
352(1)
No Content, No Show
353(2)
Doing Remotes and Live Broadcasts
355(12)
Types of Remote Broadcasting
355(1)
Key Issue: Getting Good Fidelity
356(1)
Get Back to Where You Once Belonged
356(1)
Planning a Remote Setup
357(3)
Finding the Equipment
358(1)
Encoding Onsite
359(1)
Setting Up Your Remote
360(1)
Going Mobile
361(1)
Using a Satellite Feed
362(1)
There's a Whole World Out There to Broadcast From
363(4)
Part IV Managing Your Internet Radio Station
Promoting Your Station and Broadcast
367(24)
Basics of Web Promotion
367(1)
Public and Media Relations
368(2)
The Angle
368(1)
The Media
368(2)
Online Press Release Outlets
370(1)
Listing with Search Engines
370(4)
Automatic Submission
370(1)
Submission Tips
371(1)
Maximizing Your Ranking
371(2)
Monitoring Your Ranking
373(1)
General Search Engines
374(3)
AltaVista
374(1)
Ask Jeeves
374(1)
Open Directory Project
374(1)
Excite
374(1)
FAST Search
375(1)
Google
375(1)
GoTo.com
375(1)
HotBot
375(1)
Infoseek/Go Network
375(1)
Lycos
376(1)
Netscape Netcenter
376(1)
Northern Light Search
376(1)
WebCrawler
376(1)
Yahoo!
377(1)
More Information About Search Engines
377(1)
Broadcast-Specific Directories and Search Engines
378(6)
BroadcastLive
378(1)
ChannelSEEK
378(1)
EarthTuner
379(1)
GlobalStreams
379(1)
OnTheAir.com
380(1)
Real.com Guide
380(1)
Scour
381(1)
VirtualTuner.com
382(1)
vTuner
382(1)
WindowsMedia.com Radio Station Guide
383(1)
Yahoo! Broadcast
383(1)
For Even More Information
383(1)
Event Directories
384(2)
OnNow
384(1)
USA Today Cyberlistings
385(1)
Web Times
385(1)
Yahoo! NetEvents
385(1)
RadioSpy
386(1)
Link Swapping
387(2)
Linking Far and Wide
387(1)
Staying Specific
387(1)
Using Link Pages and Directories
388(1)
Banner Exchange Services
389(1)
The Benefits of Promotion
390(1)
The Legalities of Running Your Station
391(14)
General Copyright Law
391(2)
U.S. Webcasting Law Basics
393(2)
International Webcasting Laws
395(1)
Getting the License
396(1)
Files Created for Webcasting
396(1)
Royalty Payments
397(5)
Dealing with Licensing Agencies
397(5)
Get Legit?
402(1)
More Rights Questions? What to Do?
403(1)
Do the Rights Thing
404(1)
Commercializing Your Station
405(64)
Selling Advertising on Your Site and Station
405(5)
The Keys to Advertising Commercialization
406(1)
Banner Advertising Networks
406(3)
Statistics Packages
409(1)
Creating Audio Ads
410(1)
Streaming Media Ads with RealServer Advertising Extensions
410(1)
Creating Associate Stores
411(3)
Links to Record Stores
411(3)
Links to Non-Music Stores
414(1)
Buying Advertising
414(4)
Creating Banner Ads
415(1)
Purchasing Ad Space
416(1)
Internet Advertising Agencies
417(1)
Funding Your Hobby--and Maybe More
418(3)
Appendices
A---Multicasting Your Broadcast
421(4)
Today's Multicasting Options
421(1)
The Basics of Multicasting Your Audio Today
422(1)
Who Is Compliant?
422(1)
Introducing LiveCaster
423(1)
Some Basic Information on Popular Players
424(1)
Waiting and Not Waiting for a Multicast World
424(1)
B---DJ Tools for Live Mixing
425(6)
Setting Up for Mixing
425(1)
PCDJ
426(1)
Pitchfork
426(2)
Virtual Turntables
428(3)
C---Using RadioSpy
431(8)
Using RadioSpy Step-by-Step
433(1)
Configuring RadioSpy
433(2)
Connecting to a Server
435(1)
Chatting with RadioSpy
436(1)
Other Features
437(1)
Song and Artist Search
437(1)
Station Info
437(1)
Forums
437(1)
RadioSpy News
437(1)
What's Playing Now
437(1)
A Note For DJs
437(1)
Seek and RadioSpy Shall Find
438(1)
D---Streaming Audio Master
439(30)
Installing SAM
439(1)
Updating from Previous Versions of SAM
440(1)
Configuring SAM
440(1)
Getting SAM Broadcast Ready
440(1)
Additional SAM Configuration Notes
441(1)
Setting Broadcast Details
441(1)
Statistics and Graphs
442(1)
Statistics
442(1)
Graphs
443(1)
Relays
443(1)
Remote Relays
444(1)
Request Policy
445(1)
Input/Output files
446(1)
Output Tags
447(1)
AAT
447(1)
AAT Defaults
448(1)
Uploading
449(1)
Proxy & Firewall settings
450(1)
Remote Administration
450(1)
AudioRealm Revenue service
451(1)
SAM Plug-ins
452(1)
Setting up the plug-ins
452(1)
Basic Playlist Usage
452(1)
How to add songs to the playlist
453(1)
Playlist shortcuts
453(1)
Searching for a Song
453(1)
Quick search
454(1)
Advanced search
454(1)
Basic Quelist Usage
454(1)
Removing songs from
454(1)
Moving order of songs
454(1)
Choosing next song to play
455(1)
General Use
455(1)
Time display
456(1)
Linerec button
456(1)
HTML Output
456(1)
Setting it up
457(1)
Setting up the Request Function
458(1)
Additional functions
459(1)
Statistics
459(1)
Selecting a relay
459(1)
Graphing functions
459(1)
Special functions
460(1)
Icecast
460(1)
Entering commands
460(1)
Using the command buttons
460(1)
Operator login
461(1)
ASQ (Auto Song Queing)
461(1)
ASQ Editor
461(1)
How ASQ works
462(1)
Basic structure information
462(1)
Events
462(1)
More examples
463(1)
Using the 'Jingles, Promos and Ads' section
464(1)
Jingles, Promos, Advertisements
465(1)
Running multiple instances of SAM
466(1)
Controlling SAM from a remote location
466(1)
Setting up the remote application
467(1)
Using the remote application
467(1)
SAM Troubleshooting and FAQs
468(1)
Can SAM handle huge playlists (10,000+ songs)?
468(1)
Can I have my own custom request pages?
468(1)
How can I view the songs most requested?
468(1)
SAM's auto error recovery pops up every other song--how do I fix this?
468(1)
SAM keeps scrolling songs every second
468(1)
My stats connect--but then just garbage shows in the log screen
468(1)
My stats connect-but don't show a listener count or bitrate
469(1)
My HTML output shows the same song in all the fields
469(1)
Songs and promos less than five seconds in length seem to loop a few times before the next song plays
469(1)
Winamp plays the currently queued song, but then stops after the song is done
469

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