Never Bet the Farm How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too

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Edition: 1st
Format: Paperback
Pub. Date: 2006-03-17
Publisher(s): Jossey-Bass
List Price: $24.95

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Summary

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

Author Biography

<b>Anthony L. Iaquinto</b> received his Ph.D. from <st1:PlaceName w:st="on">Columbia</st1:PlaceName> <st1:PlaceType w:st="on">University</st1:PlaceType> and spent fifteen years as an educator and entrepreneur in <st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place>. He started three businesses, including a language school and two restaurants. In 2005 he was a visiting scholar at <st1:place w:st="on"><st1:PlaceName w:st="on">Arizona</st1:PlaceName> <st1:PlaceType w:st="on">State</st1:PlaceType> <st1:PlaceType w:st="on">University</st1:PlaceType></st1:place>. <p> <b>Stephen Spinelli Jr</b>. is cofounder of Jiffy Lube International. He is currently vice provost at <st1:place w:st="on"><st1:PlaceName w:st="on">Babson</st1:PlaceName> <st1:PlaceType w:st="on">College</st1:PlaceType></st1:place> and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also director of the <st1:place w:st="on"><st1:PlaceName w:st="on">Arthur</st1:PlaceName> <st1:PlaceName w:st="on">M.</st1:PlaceName> <st1:PlaceName w:st="on">Blank</st1:PlaceName> <st1:PlaceType w:st="on">Center</st1:PlaceType></st1:place> for Entrepreneurship. <p> &#160;

Table of Contents

TABLE OF CONTENTS
Introduction by Anthony L. Iaquinto
Introduction by Stephen Spinelli, Jr.
Section I     Developing the Correct Frame of Mind
     Principle #1     Entrepreneurship is a career
     Principle #2     Successful entrepreneurs are just like you
     Principle #3     There are no secrets to success
     Principle #4     Luck is part of the equation
     Principle #5     Never reach for a gallon when you only need a quart
     Principle #6     It shouldn’t only be about money
     Principle #7     Embrace fear
Section II     Making the Right Decisions
     Principle #8     Never bet the farm
     Principle #9     Don’t spend a dollar when a dime will do
     Principle #10     Always tap a bridge before crossing
     Principle #11     Only fools fly without a net
     Principle #12     Connect but protect
     Principle #13     Buddy up
     Principle #14     Learn to play the gray
     Principle #15     Plan a timely exit
Final words
References
An Entrepreneur’s Guidebook

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