In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

<b>Anthony L. Iaquinto</b> received his Ph.D. from <st1:PlaceName w:st="on">Columbia</st1:PlaceName> <st1:PlaceType w:st="on">University</st1:PlaceType> and spent fifteen years as an educator and entrepreneur in <st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place>. He started three businesses, including a language school and two restaurants. In 2005 he was a visiting scholar at <st1:place w:st="on"><st1:PlaceName w:st="on">Arizona</st1:PlaceName> <st1:PlaceType w:st="on">State</st1:PlaceType> <st1:PlaceType w:st="on">University</st1:PlaceType></st1:place>. <p> <b>Stephen Spinelli Jr</b>. is cofounder of Jiffy Lube International. He is currently vice provost at <st1:place w:st="on"><st1:PlaceName w:st="on">Babson</st1:PlaceName> <st1:PlaceType w:st="on">College</st1:PlaceType></st1:place> and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also director of the <st1:place w:st="on"><st1:PlaceName w:st="on">Arthur</st1:PlaceName> <st1:PlaceName w:st="on">M.</st1:PlaceName> <st1:PlaceName w:st="on">Blank</st1:PlaceName> <st1:PlaceType w:st="on">Center</st1:PlaceType></st1:place> for Entrepreneurship. <p> &#160;