Marketing
by Lamb, Charles W.; Hair, Joe F.; McDaniel, CarlEdition: 10th
Format: Hardcover
Pub. Date: 2008-10-08
Publisher(s): South-Western College Pub
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Summary
With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.
Table of Contents
| The World of Marketing | |
| An Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Ethics and Social Responsibility | |
| The Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Marketing Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Support Systems and Marketing Research | |
| Product Decisions XX | |
| Product Concepts xx | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Distribution Decisions | |
| Marketing Channels | |
| Supply Chain Management | |
| Retailing | |
| Promotion and Communication Strategies | |
| Promotional Planning for Competitive Advantage | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Consumer Relationship Management (CRM) | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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