Managerial Economics: Analysis, Problems, Cases, Study Guide , 8th Edition
by Truett, Lila J.; Truett, Dale B.Edition: 8th
Format: Paperback
Pub. Date: 2003-07-07
Publisher(s): WILEY
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Summary
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.
Author Biography
Lila J. Truett is the author of Study Guide to accompany Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley. Dale B. Truett is the author of Study Guide to accompany Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley.
Table of Contents
| The Firm and its Environment | |
| Introduction, Basic Principles, and Methodology | |
| Revenue of the Firm | |
| Demand Analysis and Estimation | |
| Economic Forecasting | |
| Production, Cost, and Profit Maximization | |
| Production Analysis | |
| Cost of Production | |
| Profit Analysis of the Firm | |
| Markets and The Behavior of the Firm | |
| Perfect Competition and Monopoly: the Limiting Cases | |
| Monopolistic Competition and Oligopoly | |
| Games, Information, and Strategy | |
| Topics in Pricing and Profit Analysis | |
| Factor Markets and Profit-Maximizing Employment of Variable Inputs | |
| Analysis of Project Decisions | |
| Fundamentals of Project Evaluation | |
| Risk in Project Analysis | |
| The Firm and the Public Sector | |
| Economics of Public Sector Decisions | |
| Legal and Regulatory Environment of the Firm | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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