Loose Leaf for Retailing Management,9781260165586

Loose Leaf for Retailing Management

by ; ;
Edition: 10th
ISBN13: 9781260165586
ISBN10: 1260165582
Format: Loose-leaf
Pub. Date: 2018-01-04
Publisher(s): McGraw-Hill Education
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Table of Contents

SECTION I THE WORLD OF RETAILING 
1 Introduction to the World of Retailing 
2 Types of Retailers 
3 Multichannel and Omnichannel Retailing 
4 Customer Buying Behavior 
SECTION II RETAILING STRATEGY 
5 Retail Market Strategy 
6 Financial Strategy 
7 Retail Locations 
8 Retail Site Location 
9 Information Systems and Supply Chain Management 
10 Customer Relationship Management 
SECTION III MERCHANDISE MANAGEMENT 
11 Managing the Merchandise Planning Process 
12 Buying Merchandise 
13 Retail Pricing 
14 Retail Communication Mix  
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 
15 Human Resources and Managing the Store 
16 Store Layout, Design, and Visual Merchandising 
17 Customer Service 
SECTION V CASES

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