Internet Entrepreneurs : Business Rules Are Good - Break Them,9780273649212

Internet Entrepreneurs : Business Rules Are Good - Break Them

by
Edition: 1st
ISBN13: 9780273649212
ISBN10: 0273649213
Format: Paperback
Pub. Date: 2001-01-01
Publisher(s): ADDISON WESLEY LONGMAN INC
List Price: $20.00

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Summary

Discusses the rule-breaking strategies of 13 Internet entrepreneurs, who took risks, lost money, and ultimately made it in e-commerce. An account of how the biggest names on the Internet made their millions. Softcover.

Table of Contents

Acknowledgments xiii
Introduction xv
Lycos Searching out the next deal
1(18)
Bob Davis
Introduction
3(2)
Joining Lycos
5(3)
The Lycos business strategy
8(2)
The Lycos acquisition strategy
10(2)
The Lycos partnership strategy
12(2)
USA Networks merger - what went wrong?
14(5)
Yahoo! Size matters
19(16)
Jerry Yang
Introduction
21(1)
The formation of Yahoo!
22(2)
The Yahoo! business strategy
24(6)
Yahoo!'s working culture
30(1)
The Yahoo! partnership strategy
31(4)
Priceline Storming the barricades of commerce
35(16)
Jay Walker
Introduction
37(1)
The formation of Priceline
38(3)
The Priceline concept
41(3)
The Delta deal
44(2)
Latest initiatives
46(5)
Netscape Proof that adult supervision works
51(14)
Jim Barksdale
Introduction
53(1)
Joining Netscape
54(3)
Rapid growth for Netscape
57(4)
America Online (AOL) acquires Netscape
61(1)
What next for Jim Barksdale?
62(3)
Amazon Building the net's biggest brand
65(14)
Jeff Bezos
Introduction
67(1)
The formation of Amazon
68(3)
Latest initiatives
71(4)
Plans for future expansion
75(4)
E*Trade Courage under fire
79(18)
Christos Cotsakos
Introduction
81(1)
Christos Cotsakos - a personal history
82(6)
Joining E*Trade
88(3)
Difficult early days
91(2)
Plans for the future
93(4)
Critical Path Innovation as a way of life
97(16)
David Hayden
Introduction
99(1)
The formation of Critical path
100(6)
Initial challenges
106(1)
E*Trade signs up
107(2)
Hayden today
109(4)
Infoseek Altuism born of technology talent
113(14)
Steve Kirsch
Introduction
115(2)
The formation of Infoseek
117(4)
Future plans for Kirsch
121(6)
Alta Vista From big business to net start-up
127(16)
Rod Schrock
Introduction
129(2)
Joining AltaVista
131(3)
Schrock's business strategy for AltaVista
134(4)
Possible future partnerships
138(5)
Excite Passion and commitment to a business ideal
143(18)
Joe Kraus
Introduction
145(1)
The formation of Excite
145(5)
Kraus' particular role at Excite
150(2)
Funding the `big idea'
152(3)
George Bell becomes CEO
155(2)
Necessary changes for the future
157(4)
iVillage A different vision of net success
161(16)
Candice Carpenter
Nancy Evans
Introduction
163(1)
How iVillage evolved
164(3)
iVillage's working culture
167(3)
Future developments
170(7)
eBay Bidding to distance the competition
177(14)
Pierre Omidyar
Introduction
179(1)
The formation of eBay
179(3)
Rapid growth for eBay
182(3)
Challenges and potential problems
185(4)
Looking to the future
189(2)
Index 191

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