For Immediate Release
by Torossian, Ronn; Kelly, Karen (CON)Edition: 1st
Format: Hardcover
Pub. Date: 2011-10-18
Publisher(s): Benbella Books
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Summary
"I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. One can conclude, 'I couldn't have thought of that...' or 'That makes sense!'"
Table of Contents
| Moving People, Shifting Minds The Power of Public Relations | p. 1 |
| Know Your Own Reality (Or, Don't Think Your Shit Doesn't Stink) Play to Your Strengths... Know Thyself (First) | p. 21 |
| Talk Isn't Cheap-It's Undervalued Communication Is the Front Line of Good PR | p. 49 |
| Surprise Party: How PR Can Help Capture New Customers And Why You Should Love Them | p. 79 |
| Authenticity-Your Personal Calling Card Don't Try to Be Something You're Not | p. 99 |
| Getting Out in Front Capturing Media Attention | p. 123 |
| In G-D We Trust, Not the Media The Press Has a Job to Do-You May Not Like It | p. 165 |
| Life Happens: Manage Crises Immediately Problems Ain't Going Away on Their Own, and You Can't Outwork Them | p. 199 |
| Give More to Get More Charity Is Good PR Work | p. 235 |
| In Conclusion: Rules for PR Success | p. 249 |
| About 5W Public Relations | p. 259 |
| Acknowledgments and Respect | p. 261 |
| Index | p. 265 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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