This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also be an opportunity. While the logic of "going green" has become apparent, many business people remain unclear about how to "green" their operations in practice, let alone address wider sustainability challenges. The Green Business Playbook offers practical guidance on how to integrate environment and sustainability considerations into business plans and practices.In the current economic climate, business leaders want a concrete and concise collection of steps that will lead to environmental, social, and economic advantage. Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. The Playbook also seeks to help businesses position themselves for the upturn and the opportunities that the new economy presents. In short, the Green Business Playbook provides businesses with the "know how" to enable them to create the business success they read of in Green to Gold.

Daniel C. Esty is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.