
Future of Business
by Gitman, Lawrence J.; McDaniel, CarlRent Textbook
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Summary
Table of Contents
Participating in the dynamic business environment | p. 28 |
Understanding evolving economic systems and competition | p. 64 |
Making ethical decisions and managing a socially responsible business | p. 96 |
Competing in the global marketplace | p. 132 |
Forms of business ownership | p. 168 |
Entrepreneurship : starting and managing your own business | p. 200 |
Management and leadership in today's organizations | p. 234 |
Designing organizational structures | p. 264 |
Managing human resources and labor relations | p. 294 |
Motivating employees | p. 332 |
Achieving world-class operations management | p. 362 |
Creating marketing strategy to meet customers' needs | p. 398 |
Developing quality products at the right price | p. 430 |
Distributing products in a timely and efficient manner | p. 464 |
Using integrated marketing communications to promote products | p. 494 |
Using technology to manage information | p. 528 |
Using financial information and accounting | p. 562 |
Understanding money and financial institutions | p. 598 |
Managing the firm's finances | p. 624 |
Understanding securities and securities markets | p. 660 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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