Fundamentals of Strategy
by Gerry Johnson, Kevan Scholes, Richard WhittingtonFormat: Nonspecific Binding
Pub. Date: 2009-01-01
Publisher(s): Pearson Higher Education (UK)
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Summary
Over 800,000 students worldwide have used the best-selling Exploring Corporate Strategy book to understand and explore strategic management through their academic and professional careers.Now, this same author team has developed a concise version of the text, Fundamentals of Strategy, aimed at students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.Fundamentals of Strategy comprises only 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
Table of Contents
| Introducing | |
| Strategy | |
| The Environment | |
| Strategic Capability | |
| Strategic Purpose | |
| Culture and Strategy | |
| Business-level strategy | |
| Strategic Directions and Corporate-Level Strategy | |
| International Strategy | |
| Strategy Methods and Evaluation | |
| Strategy in Action | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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