| About the Authors |
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3 | (4) |
| 1. Introduction |
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7 | (6) |
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1.1 Welcome to Wedding Planning |
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7 | (5) |
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1.1.1 Wedding Planning as a Profession |
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8 | (1) |
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1.1.2 Benefits of This Career |
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9 | (1) |
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10 | (2) |
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12 | (1) |
| 2. What a Wedding Planner Does |
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13 | (84) |
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2.1 Services Provided by a Wedding Planner |
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13 | (3) |
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2.1.1 Complete Wedding Planning Services |
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13 | (2) |
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2.1.2 Partial Wedding Planning Services |
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15 | (1) |
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2.1.3 Rehearsal and Wedding Day Services Only |
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16 | (1) |
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2.2 Preliminary Steps to Plan a Wedding |
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16 | (11) |
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2.2.1 Consultation with the Bride and Groom |
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16 | (7) |
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23 | (4) |
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27 | (17) |
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2.3.1 Prepare a Time-Line Schedule and Checklists |
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27 | (13) |
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40 | (4) |
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2.4 Planning the Ceremony |
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44 | (23) |
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2.4.1 Selecting the Wedding Date |
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45 | (1) |
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2.4.2 Selecting the Venue |
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46 | (4) |
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2.4.3 Selecting the Officiant |
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50 | (2) |
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2.4.4 Ceremony Vows, Exchanges and Readings |
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52 | (4) |
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2.4.5 Selecting Ceremony Music |
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56 | (2) |
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2.4.6 Obtaining the Marriage License |
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58 | (1) |
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59 | (4) |
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2.4.8 Processional, Recessional and Receiving line |
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63 | (4) |
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2.4.9 Other Ceremony Arrangements |
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67 | (1) |
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2.5 Planning the Reception |
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67 | (15) |
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68 | (4) |
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2.5.2 Preparing for the Reception |
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72 | (7) |
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2.5.3 Reception Activities |
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79 | (3) |
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82 | (15) |
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84 | (4) |
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2.6.2 Contract Negotiation |
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88 | (3) |
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2.6.3 Coordination with the Vendor |
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91 | (4) |
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95 | (2) |
| 3. Developing Your Skills |
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97 | (38) |
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3.1 Do You Have an Aptitude for Wedding Planning? |
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97 | (2) |
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3.2 Developing Your Skills to Succeed |
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99 | (10) |
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3.2.1 Interpersonal Skills |
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99 | (4) |
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3.2.2 Organizational Skills |
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103 | (4) |
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107 | (2) |
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3.3 Teaching Yourself Wedding Planning |
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109 | (12) |
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109 | (2) |
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3.3.2 People to Speak With |
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111 | (4) |
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115 | (3) |
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3.3.4 What to Read and Watch |
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118 | (3) |
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121 | (14) |
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122 | (1) |
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3.4.2 Certificate Programs |
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123 | (8) |
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3.4.3 Continuing Education Courses |
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131 | (4) |
| 4. Wedding Industry Jobs |
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135 | (29) |
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135 | (14) |
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135 | (4) |
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139 | (2) |
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141 | (4) |
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145 | (2) |
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4.1.5 Churches and Synagogues |
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147 | (1) |
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148 | (1) |
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149 | (5) |
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4.2.1 Advertised Positions |
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150 | (1) |
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4.2.2 Unadvertised Positions |
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151 | (1) |
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4.2.3 How to Create a Job |
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152 | (2) |
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4.3 Job Hunting Materials |
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154 | (5) |
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154 | (3) |
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157 | (2) |
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159 | (5) |
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4.4.1 What Employers Are Looking For |
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159 | (2) |
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4.4.2 Questions to Expect |
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161 | (1) |
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162 | (2) |
| 5. Starting Your Own Business |
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164 | |
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164 | (9) |
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5.1.1 Creating a Business Plan |
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165 | (3) |
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5.1.2 Choosing a Business Name |
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168 | (2) |
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170 | (1) |
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171 | (2) |
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5.2 Setting Up Your Business |
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173 | (12) |
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173 | (2) |
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175 | (2) |
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5.2.3 Equipment and Supplies |
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177 | (3) |
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180 | (1) |
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5.2.5 Employees and Contractors |
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181 | (1) |
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182 | (3) |
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5.3 Marketing Your Business |
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185 | (20) |
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5.3.1 Your Portfolio and Promotional Tools |
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185 | (8) |
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193 | (4) |
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197 | (1) |
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5.3.4 Free Media Publicity |
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198 | (2) |
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200 | (2) |
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5.3.6 Creative Marketing Ideas |
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202 | (3) |
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205 | (14) |
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205 | (5) |
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5.4.2 How to Do a Client Consultation |
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210 | (6) |
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216 | (3) |
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5.5 Professional Associations and Certification |
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219 | |