Economics : Principles, Applications and Tools
by O'Sullivan, Arthur; Sheffrin, Steven M.; Perez, StephenEdition: 6th
Format: Paperback
Pub. Date: 2010-01-01
Publisher(s): Prentice Hall
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Summary
This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.
Table of Contents
| Introduction and Key Principles | |
| Introduction: What Is Economics? | p. 2 |
| The Key Principles of Economics | p. 28 |
| Exchange and Markets | p. 48 |
| Demand, Supply, and Market Equilibrium | p. 66 |
| The Basic Conceptsin Macroeconomics | |
| Measuring a Nationrsquo;s Production and Income | p. 98 |
| Unemployment and Inflation | p. 122 |
| The Economy in the Long Run | |
| The Economy at Full Employment | p. 142 |
| Why Do Economies Grow? | p. 162 |
| Economic Fluctuations | |
| Aggregate Demand and Aggregate Supply | p. 190 |
| Fiscal Policy | p. 210 |
| The Income-Expenditure Model | p. 230 |
| Investment and Financial Markets | p. 262 |
| Money, Banking, and Monetary Policy | |
| Money and the Banking System | p. 280 |
| The Federal Reserve and Monetary Policy | p. 300 |
| Inflation, Unemployment, and Economic Policy | |
| Modern Macroeconomics: From the Short Run to the Long Run | p. 320 |
| The Dynamics of Inflation and Unemployment | p. 338 |
| Macroeconomic Policy Debates | p. 358 |
| The International Economy | |
| International Trade and Public Policy | p. 376 |
| The World of International Finance | p. 396 |
| A Closer Look at Demand and Supply | |
| Elasticity: A Measure of Responsiveness | p. 418 |
| Market Efficiency and Government Intervention | p. 448 |
| Consumer Choice Using Utility Theory | p. 472 |
| Market Structures and Pricing | |
| Production Technology and Cost | p. 504 |
| Perfect Competition | p. 526 |
| Monopoly and Price Discrimination | p. 552 |
| Market Entry and Monopolistic Competition | p. 574 |
| Oligopoly and Strategic Behavior | p. 590 |
| Table of Contents provided by Publisher. All Rights Reserved. |
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