The Creative Professional's Guide to Money
by Benun, IliseFormat: Paperback
Pub. Date: 2011-03-01
Publisher(s): How Design Books
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Summary
Not only is there much misinformation regarding money and apprehension in dealing with it, but it's also a subject that is mostly taboo. People working in creative fields don't talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed.
Table of Contents
| Foreword | p. 1 |
| Introduction | p. 5 |
| How to Think About it | p. 8 |
| The Business Mind-Set | p. 10 |
| Setting Goals Before Prices | p. 26 |
| Setting Your Prices | p. 41 |
| Pricing Strategies | p. 51 |
| Positioning Your Price | p. 68 |
| How to Talk About It | p. 88 |
| Finding and Qualifying Your Prospects | p. 90 |
| Broaching the Topic of Money | p. 102 |
| Talking Price and Negotiating | p. 112 |
| Confidently Closing the Sale | p. 128 |
| Getting Paid | p. 142 |
| How to Manage it | p. 152 |
| Money Basics | p. 154 |
| Profitability and Metrics | p. 173 |
| Requests for Proposals | p. 192 |
| Negotiating the Contract | p. 205 |
| Resources | p. 219 |
| Glossary | p. 222 |
| Permissions | p. 224 |
| Index | p. 225 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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