This practical text walks students through the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications and pricing to sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay. Based on consultations with practitioners in some of the most successful and innovative firms in the fashion business, Beyond Design explains how apparel is developed in todays consumer-driven environment. The discussion of modern technology includes tools for supply chain management, CAD and mass customisation. The text covers evolving partnerships among textile suppliers, product developers, manufacturers and retailers, suggesting career possibilities for students in apparel manufacturing, design/patternmaking and merchandise management curriculums.