Amway The True Story of the Company That Transformed the Lives ofMillions,9780425170403

Amway The True Story of the Company That Transformed the Lives ofMillions

by
ISBN13: 9780425170403
ISBN10: 0425170403
Format: Paperback
Pub. Date: 1999-09-01
Publisher(s): Berkley
List Price: $6.99

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Summary

Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe -- from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole -- its ideology, goals, beliefs, ethics, and sense of values -- filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

Author Biography

Wilbur Cross is the author of Choices with Clout (Berkley). He lives in Hilton Head, South Carolina.

Table of Contents

Preface: Author's Viewpoint vii
Introduction: Multilevel Marketing xi
A Global Portrait
1(12)
The ``Bootstraps'' Philosophy
13(22)
Motivation: Heartbeat of the Business
35(18)
The Cutting Edge
53(14)
State-of-the-art Technical Support
67(16)
Commitment to Excellence
83(22)
People Power: Domestic Growth in North America
105(30)
Foreign Expansion
135(20)
New Generations and Old Legacies
155(16)
Amway Distributor Profile
171(22)
The Millennium
193(6)
Appendix: Amway Awards and Rewards 199(4)
Glossary 203

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